Created a brand strategy and brand voice for this unique start-up while serving as the Director of Marketing. Crafted and managed customer communications, newsletter, integrated social media messaging, website design, and advertising campaigns.
All Website Content:
Content Samples:
Created email content in a contract role for the app Expectful.
Email Samples:
As Team Lead with Crazy Good Marketing, I manage web design strategy, email content, list segmentation, and social media for the Castle Rock Chamber of Commerce. Email open rates are consistently above 40%, and social media reach has more than doubled across platforms.
Content Samples & Logo Design Strategy:
Social Media Strategy:
Art Direction & Content:
As Team Lead for Crazy Good Marketing, I manage web design, google ads, and content creation for this unique Colorado Eatertainment concept.
Content Samples:
Basketball Academy
Designed a new website that resulted in 150% growth in online sales. Manage e-commerce product mix, blog content creation, email marketing, PR, and SEO optimization. Email open rates continue to average 55% - 70%+.
All Website Content:
Blog Samples:
Five Reasons Dungeness Crab is Better than King Crab
Not Your Mama's Tuna Casserole
Social Media:
Email Content:
Seafood + Dad = Happy Father's Day
Created landing page content and managed paid ad strategy for B2B Denver Rubber Company in a contract role while serving as Team Lead with Crazy Good Marketing.
Landing Page Content Samples:
Created new B2B website wireframe and content for the full site while serving as Team Lead with Crazy Good Marketing.
Served as video and art director for this commercial roofing client that has been in business for 101 years. Created a video series to promote the owner's unique leadership style.
RoofGuard Video
Trailblazing Women Transform the Roofing Industry - Blog & Video
How Art Inspires Roofing Employees - Blog & Video
Email Content:
Employee Retention Newsletter
Women Leading the Way in Roofing
Roofing Historic Buildings
Blogs:
10 Reasons Commercial Roofing is A Great Career Choice
Hail Alley
Senior content creator and video director for Crazy Good Marketing client.
Web Content;
Residential Roofing - Solar Install Web Page
Why It's Important to Support Local Businesses
Email Content:
A Heartfelt Thank You
New Community Series
Roofing Historic Buildings
Blogs:
Benefits of a Free Video Roof Inspection
Top 10 Hidden Gems in Erie, Colorado
Let's Explore Longmont, Colorado
Responsible for marketing strategy for start-up launch. Managed monthly marketing campaigns and created blog, social, and website content for the Las Vegas vegan ghost kitchen concept.
Blog Samples:
Everything You Ever Wanted to Know About Kombucha
Served as a senior copywriter for blog and email content for B2B franchise communications and B2C. Managed integration of marketing channels, including social media and advertising, as a Team Lead with Crazy Good Marketing in a contract role.
Blog Samples:
What is a Whole Foods Restaurant?
How Whole Foods Restaurants are Climate Warriors
Press Release:
Landing Page Ideation:
Economic Development Strategic Plan
Created Strategy and Tactics for a Multi-year Plan
Case Study & Conference Flyer
Logistics, Warehouse, and Transportation Industry
Level Up Conference Promotional Materials
Brandbook: Brand Guidelines
Includes Personas, Messaging, Logos, Key Differentiators
Brand Awareness Strategy Proposal